It can be hard to explain how a service or product works via text on a screen. What if there was a simpler way to do this? Well, many companies are investing in software to develop ‘explainer videos’ and the results are incredible.
Have you ever wondered how websites get to the top of Google’s search engine? Google’s algorithm takes into account the amount of time visitors stay on a website. This is why more and more websites are embedding video content online. One way to do this in a cost efficient and easy way is through explainer videos. Explainer videos are essentially videos that ‘explain’ how a product or service works. Videobrewery.com created a list of ten reasons why your business should use explainer videos:
1. Increase Conversion Rates
According to some statistics, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. You can also see what products and services are getting the most attention by the number of views and where to focus your efforts.
2. Clarify the Objective of Your Product
Explainer videos take the guess work out of explaining the usefulness and function of a product or service. Customers gain a better understanding when someone else is explaining it.
3. Generate Increased Interest
There is a huge market for video materials around the web. Especially through platforms like Instagram, Twitter, and Facebook. More and more people are relying on video content so you should reach them!
4. Rank Better in Google Search
Websites that contain massive amounts of text do not appear high on Google search. It is also intimidating if you want to understand a product or service and have to read pages of information. Switching to video as a tool will help you get more hits on Google and help your customers understand your products and services.
5. Increase Web Traffic
More consumers are looking for video content to watch. Videos are becoming a primary source for marketing materials.
6. Help Your Audience Retain Information
On average, a person retains 10% of what they hear but 50% of what they see. This makes explainer videos incredibly valuable to those who have a more complex product or service.
7. Liven Up Your Pitch
Instead of defaulting to a pamphlet or PowerPoint, try something a little more captivating. Explainer videos can help demonstrate your vision and mission in a creative and engaging way.
8. Grab Audience Attention
In an explainer video, you are able to deliver valuable content and package it in a creative and captivating way. You do not have to rely on cheeky tricks or gimmicks but just good content and engaging visualizations.
9. Easily Shareable
By far one of the best aspects of explainer videos are the fact that they are easy to share. Whether or not your marketing is getting shared around social media can make or break a product. Make it easier for your customers to pass along information by using an explainer video.
10. Showcase Your Personality
Explainer videos and video marketing in general is a great way to show off what you and your company are about. They provide a simple method for showcasing what your culture, work environment, or customer base is like.
Explainer videos are powerful tools to convey dense content in an easily consumable way. If you are looking for a great way to start using explainer videos with your business, look at Stitched Story. Stitched Story provides all the backend technological work to make your videos a reality. We specialize in helping businesses create video marketing. Contact us today to learn how to start incorporating explainer videos into your business!
You can read the full article here: https://www.videobrewery.com/blog/10-reasons-why-your-business-needs-an-explainer-video/
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